Print DesignPackagingBrand IdentityWeb Design20 Years
Penny Platt
Print, brand, and web design with 20 years of experience across healthcare media, packaging, identity systems, and digital. From concept to production-ready files — every deliverable, every medium.
Full print portfolio currently curating from 20+ years of production archives. Select examples available now in the downloadable PDF below.
Extensive experience across healthcare-related media, game design packaging, personal care products, booth displays and trade show materials, print collateral, catalog design, and identity systems — from concept through print-ready production files.
Healthcare Media · Game Packaging · Personal Care Products · Booth Displays · Trade Show Materials · Catalog Design · Print Collateral · Identity Systems
One distribution network. Four distinct brands. Each with its own identity, color system, typography, and voice — plus print and digital collateral spanning B2C patient acquisition and B2B physician/distributor channels. Every asset built to a shared brand system and production standard.
Inspiring Physicians
Corporate HQ · Physician acquisition · B2B distribution hub
IP
Inspiring Physicians · Main Site
inspiringphysicians.com
Corporate headquarters for the FunSculpting physician distribution network. Brand story, clinical credentialing, and the physician acquisition funnel — built as THE exclusive regional distributor, not one of many.
Exclusive distributor · 340–490 target facilities
View live site
Consumer Variants
B2C
Inspiring Physicians · B2C A
Patient Acquisition — ROI First
Conversion-optimized patient landing page leading with treatment benefits and provider search. Designed for awareness-stage audiences discovering body sculpting.
Distributor partnership page covering territory exclusivity, support structure, and business case for prospective clinic partners and regional distributors.
Consumer brand anchored in adipose-derived stem cell science. Bridges clinical credibility with consumer accessibility — positioned as the scientifically validated choice in a crowded aesthetics market.
Evidence-led variant with comparison tables, clinical validation data, and a results gallery. Targets patients who respond to scientific authority over story.
Private-label partnership overview for regional distributors operating under the BelleSculpt white-label program. Territory terms and co-brand framework.
National brand flagship — technology platform overview, provider directory, and consumer education hub. The top of the funnel that routes audiences to their appropriate brand experience.
Consumer-first funnel leading with proximity search, procedure overview, and consultation booking. Designed to convert awareness into a provider visit.
Adaptive layout with a patient/physician audience toggle — a single page that serves both entry points without separate routing. UX challenge: one page, two complete journeys.
Personal brand · Tai's signature practice · Physician-to-practitioner story
TS
The FunSculptress · Main Site
funsculptress.com
Tai's personal brand as physician-turned-practitioner. The most intimate channel in the ecosystem — built around personal story, signature technique, and direct patient consultation. The human face of the FunSculpting network.
Tai's personal story and signature results front and center. Designed to build trust before the ask — consultation booking as a natural next step, not a pitch.
B2B device sales page with Tai as brand ambassador for physician purchasers. Clinical credibility and peer-to-peer authority as the primary conversion driver.
B2B territory partnership page combining Tai's personal endorsement with structured training certification — the warmest possible entry point for new distributors.
Personal endorsement · Training certification
View variant
SaaS Platform · Case Study
RunSmart Adaptive Intelligence Fitness App
Multi-platform coaching ecosystem across desktop, mobile, and Apple Watch. AI-powered Creator Studio reduced content creation time by 88% while delivering 40% member engagement increase and 25% membership growth.
RunSmart
Member intelligence · AI Creator Studio · Desktop + Mobile + Apple Watch
RS
RunSmart · Platform Overview
RunSmart Member Intelligence Platform Demo
The full platform experience — AI-powered coaching ecosystem with personalized training plans, member analytics, and the Creator Studio. 14 screens across 3 platforms, designed and prototyped end-to-end.
Discovery process, UX strategy, system design, and measurable outcomes. From brief to 14-screen multi-platform prototype — the complete story behind the work.
Coach-facing analytics dashboard — member performance metrics, AI-generated insights, and workflow automation tools. Designed for high-density data without cognitive overload.
Member mobile experience — personalized training plans, progress tracking, and AI-powered workout recommendations. The primary daily touchpoint for 25% membership growth.