Print, brand, and web design with 20 years of experience across healthcare media, packaging, identity systems, and digital. From concept to production-ready files — every deliverable, every medium.
Identity systems carried from concept through print-ready production and into digital rollout — healthcare media, game packaging, personal care products, booth displays and trade show materials, catalog design, and print collateral.
Interaction → diagnosis → personalization → lead capture. For coaches, wellness professionals, and ecommerce brands who want to diagnose exactly what's holding their brand back — live, with real captured leads verified.
12 questions · Personalized action plan Take the quiz
Most medspas lose patients before first contact — not because of services, but brand signals. Diagnose the gap in 12 questions.
12 questions · Personalized brand score Take the auditMulti-platform coaching ecosystem across desktop, mobile, and Apple Watch. AI-powered Creator Studio reduced content creation time by 88% while delivering 40% member engagement increase and 25% membership growth.
The full platform experience — AI-powered coaching ecosystem with personalized training plans, member analytics, and the Creator Studio. Designed and prototyped end-to-end across desktop, mobile, and Apple Watch.
25% membership growth · 40% engagement increase
Discovery process, UX strategy, system design, and measurable outcomes. From brief to multi-platform prototype — the complete story behind the work.
Discovery → Design → Outcomes
Coach-facing analytics dashboard — member performance metrics, AI-generated insights, and workflow automation tools. Designed for high-density data without cognitive overload.
88% reduction in content creation time
Coach mobile experience — athlete roster management, session planning, and real-time performance monitoring designed for on-the-go coaching workflows.
Apple HIG compliant · iOS native patterns
Member mobile experience — personalized training plans, progress tracking, and AI-powered workout recommendations. The primary daily touchpoint for 25% membership growth.
AI recommendations · Progress trackingThe RunSmart platform on the wrist — AI running intelligence during the run and a gamified retention loop after it, designed for Apple Watch Ultra with accessible, eyes-free interaction.
On-wrist AI coaching — live pace and heart-rate zones, predicted finish times, recovery readiness from sleep and HRV, and an accessible run mode with haptic and voice guidance for eyes-free running.
AI coach alerts · Accessible run mode
A retention loop on the wrist — activity rings, day streaks, XP levels, achievement unlocks, badge gallery, and a local leaderboard that turn consistency into momentum.
Streaks · XP levels · Leaderboards
Brand identity and app design for an original dark-fantasy game IP — crest and wordmark, branded sign-in, and a character-creation flow with hero rotation and origin-story paths, designed across phone and tablet.
Identity · Onboarding · Character creation
Universe site for the Thieves’ World role-playing game — the city of Sanctuary brought to life through lore-driven storytelling, custom WordPress theming, and a release-updates signup for the upcoming game.
Worldbuilding · Custom WordPress theme View site
On-device creative intelligence platform connecting Notion, Shopify, Klaviyo, and AI into one brand-aware content workflow. Everything is processed locally — brand voice amplified, never extracted.
On-device processing · Zero data extraction View oksana.ai
Client mobile app prototype — medication tracking and pet-feeding companion, designed as a repeatable productivity-app model.
View prototype
Members-area business dashboard for 9Bit Studios — project tracking, milestone rollups, and pipeline visibility in one operational view.
View dashboardOne distribution network. Four distinct brands — Inspiring Physicians, StemSculpting, FunSculpting, and The FunSculptress — each with its own identity, color system, typography, and voice, spanning B2C patient acquisition and B2B physician/distributor channels.
Four brands, one distribution network: Inspiring Physicians (corporate HQ & B2B distribution hub), StemSculpting (science-forward consumer brand), FunSculpting (national technology platform), and The FunSculptress (Tai's personal brand). Each ships B2C and B2B variant pages, physician/partner funnels, and a shared production standard across the full ecosystem.
4 brands · B2C + B2B + provider-acquisition funnels View live site
Awareness-to-conversion funnel design — benefit-led hero, proof points, and a provider-finder lead form, shipped as A/B variant pages for both patient and physician audiences.
B2C + B2B variant landing pages View live landing page
Corporate headquarters for the FunSculpting physician distribution network — brand story, clinical credentialing, and the physician acquisition funnel.
Exclusive distributor · 340–490 target facilities View live site
Consumer brand anchored in adipose-derived stem cell science — bridging clinical credibility with consumer accessibility.
Science-backed · Regional consumer brand View live site
Tai's personal brand as physician-turned-practitioner — the most intimate channel in the ecosystem, built around personal story and direct patient consultation.
Personal brand · Direct patient booking View live site